'Love Birds' Rides Wave Filial Piety to Record Highest Original Viewership in First Half of Year

The 'Love Birds' are the wave filial priests.

And it's a good one.

Wavve-JTBC's "Love Brother, Love Sister," a family-intervention dating reality program that brings siblings together to find each other's lovers, premiered in April and ended with 16 episodes. It was the first dating reality show to combine brothers and sisters, providing users with a fresh setting that was not seen in existing dating programs.

"Love Brothers and Sisters" achieved significant performance, ranking as the No. 1 weekend new paid subscriber for about four months from its first broadcast in March to its final episode. This is the longest period of time that a Wave original show has held the top spot, demonstrating the impact of the show's viewership.

The first three episodes distinguished themselves with their warmth, focusing on the siblings and their family, and attracted the highest viewership of all episodes, while the 14th episode in Singapore, which kept viewers on the edge of their seats with unexpected cracks and shifts in the love front, was the second-highest viewership, driving viewership to the final episode.

External topicality also produced significant results. According to GoodData Corporation, an organization that specializes in analyzing K-content competitiveness, "Love Brothers and Sisters" achieved a total of four first-place finishes in the TV-OTT Integrated Non-Drama Topicality Survey during its run, culminating in the final episode with its highest topicality score ever. The cast also proved to be a hot topic in the final week of its run, with nine of them ranking in the top 20 of non-drama cast topicality.