'Despicable Me 4' to be a global 'collaboration' with BTS

SuperBad 4

SuperBad 4

'Despicable Me 4' has announced a global collaboration with the group BTS.

"Despicable Me 4" is a minion-powered blockbuster in which the "Agent Minions," who have retired from villainy and become the AVL, a team dedicated to dealing with villains, and the "Gru family," whose powers have been boosted by the birth of "Gru Junior," must stop the escaped villain "Maxim," who has a vendetta against Gru.

The collaboration is a massive global project between Illumination, Universal Productions & Experiences, and Big Hit Music to celebrate the theatrical release of Despicable Me 4 and the new introduction of BTS' beloved army and wannabe villain Poppy, featuring collaborative art inspired by the iconic outfit from BTS' single album Permission to Dance, released in 2021;In conjunction with the release of Despicable Me 4 and BTS' limited merchandise capsule collection, pop-up stores will open in Los Angeles, Seoul and Tokyo to meet fans around the world.

The limited merchandise capsule collection, which will be available for pre-order online at Weavers Shop from June 19 to July 1 in North America, features apparel and accessories in a variety of categories, including tees, hoodies, sweatshirts, tote bags, and more, with Minions characters in the likeness of the BTS members. The collaboration will be available at pop-up stores in Los Angeles, Seoul, Korea, and Tokyo, Japan, and will also be available in stores and online at U.S. fashion retailer Nordstrom and fashion brand Urban Outfitters. In addition, merchandise exclusively available on Entertainment Earth will be available for pre-order starting June 21st, with fans around the world eagerly anticipating the launch.

To coincide with the launch, pop-up stores in Los Angeles, Seoul, and Tokyo will host a variety of events that will allow fans to immerse themselves in the collaboration between Despicable Me 4 and BTS, including a capsule collection of limited-edition merchandise, an experience zone that recreates the "Poppy" character's space from the movie, and a BTS Minions character theme.

"Despicable Me 4" will be released in theaters on July 24th.