Baby Monster's 'Batter Up' music video garners 12 million views in half a day

YG Entertainment's rookie girl group Baby Monster's debut song "BATTER UP" has achieved significant results in various global indicators, proving their status as a 'monster rookie'.

According to YG Entertainment on the 27th, Baby Monster's (Luca, Parita, Asa, Rami, Laura, Chiquita) music video for "BATTER UP" received over 12 million views within half a day of its release, quickly becoming the No. 1 trending video on YouTube.

In particular, the number of views has continued to rise steeply as reaction videos have poured in with favorable reviews in various languages on YouTube. The remarkable performance within half a day of its debut shows that Baby Monster is a new game changer and is expected to bring about changes and winds in the K-pop market.

Notably, the song went straight to the top of the MV chart on QQ Music, China's largest music site. In addition, "Battery Up" topped the iTunes Song Chart in a total of 16 countries, reaching the top of the worldwide song charts. While the song's popularity is evenly distributed across the globe, it is also notable for its strength in the mainstream pop market, becoming the first debut song released this year to reach the US iTunes Top 50 and entering the UK charts.

Meanwhile, Baby Monster is YG's first new girl group in seven years since Blackpink. All six members are acclaimed as "all-rounders" who can sing, dance, rap, and visualize, and currently have 3.44 million subscribers and over 500 million views on their official YouTube channel.