NewJeans 'Ditto' MV Nominated for Grand Prize at the Clio Music Awards in the U.S.

NewJeans' music video for "Ditto" has been nominated for the Grand Prize (Short List) at the Clio Music Awards in the United States.

According to the recently announced list of winners for the 2024 Clio Music Awards, the "Ditto" music video has been nominated for a Grand Prize in the Film & Video category. Out of the many entries from around the world, only eight were selected for the Grand Prize.

The Clio Awards is one of the world's top three advertising festivals, alongside the New York Festivals and Cannes Lions. Since its inception in 1959, the Clio Awards have expanded beyond advertising to include entertainment, sports, music, health and more, recognizing creative work in each of these areas. The Clio Music Awards were launched in 2014.

The music video for "Ditto" was directed by Shin Woo-seok of film and advertising studio Dolphin Abduction. Executive producer Min Hee-jin ADOR wanted to create something fresh and different from existing K-pop music videos, and entrusted Shin Woo-seok, who was new to the entertainment industry at the time, to direct. The music video for "Ditto" was produced in two parts with a three-dimensional presentation of the affectionate relationship between Bunnies (their fandom name) and NUJINS, and received great response worldwide for its storytelling and visual beauty that broke the stereotypes of existing K-pop music videos. Newzine swept the grand prizes at major Korean year-end awards shows with "Ditto," which became their biggest hit in 2023.

In addition, several of our collaborations won awards at the 2024 Clio Music Awards. Newzine's "#ImSuperShy" campaign with YouTube Shorts won a silver award in the design category for Fan Engagement. In addition, Newzine's video for the Co-Creative Studios Global anthem "Be Who You Are (Real Magic)" won Silver in the Five Minutes and Over category for Use of Music in Film & Video and Bronze in the Visual Effects category for Film & Video Craft.